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DTSTART;TZID=Africa/Lagos:20170323T090000
DTEND;TZID=Africa/Lagos:20170324T170000
DTSTAMP:20260525T033549
CREATED:20170209T112259Z
LAST-MODIFIED:20170209T122849Z
UID:358-1490259600-1490374800@elevato.com.ng
SUMMARY:Managing & Executing Your Corporate and Personal Brand
DESCRIPTION:Elevato & Associates is focused on working with you to grow your business by turning your aspirations into actions and results.  We are introducing one of our signature training\, “Executing and Managing Your Corporate and Personal Brand.” \nYour brand is the vehicle that propels your people\, services and products into the lives of your customers and hearts.  Your brand must reflect the heart and soul of your organization and offer a promise to your customers\, which must be reflected in all you do.  This two-day course will get you and your employees started on this journey\, sharpen and hone the skills of staff you expect to project your brand. \nCourse Overview\nThis course answers how you and your employees can manage the organization and their own personal brands?  As we all know\, beyond just a memorable logo\, executing a good branding strategy increases the value of an organization\, provides employees with direction\, motivates them and makes acquiring new customers easier.\nA brand represents the sum of people’s perception of an organization’s customers\, services\, reputation and values which can easily be compromised by employees who execute and portray the brand poorly or have weak personal brands. \nThe importance of managing the corporate and personal brand cannot be over-emphasized.  It is essential that employees know how to showcase your brand\, your organization\, their own specialty and credibility optimally in a way that is clearly distinguishable from competition.  With the objective of ensuring clients remember your services through their actions\, expertise and make an emotional connection to your employees and your organization. \nLearning Outcomes \n\nDefine branding and what it stands for\nImpact and influence you want to have in life\nUnderstand your personal style in terms of your personal brand\nReview various types of brand architecture and brand extensions for your organization\nIdentify your brand’s values\, features and products\nWrite a mission\, vision and style statement for a corporate brand and personal brand\nUnderstand the reasoning behind the creation of visual identity\, brand name\, brand promise for an organization and personally\nBuild credibility and trust in terms of your personal style\nHelp you and your employees live the brand by empowering you to be ambassadors and creating strong brand touch points\nEffectively plan an internal and external brand launch for your corporation and yourself\nMonitor and evaluate your brands and understand how to respond to the results\nUnderstand your personal style in terms of your personal brand.\nDevelop skill in areas like focus\, concentration and communication to support your brand.\nBuild credibility and trust by living your brand\nTake ownership of your image both online and in person.\n\nList of Topics – which will cover both the organizational and personal requirements \n\nCreating and understanding the brand’s (corporate/personal) mission and vision\nPositioning your brand and developing your style\nYour brand approach to others\nBranding You\nNetworking for success\nCommunication strategies\nBuilding your credibility\nDeveloping a Brand Name for your organization and Slogan for how you want to be known\nLiving your brand and connecting with customers\nImportance of your personal brand and managing it for impact\nLooking at the outside and the inside\nLaunching your brand\nTaking your brand pulse\nLiving your brand\nMeasuring your brand health with balanced scorecard SWOT Analysis\nInterpreting and evaluating results\n\nAudience \n\nCEOs and Executives desirous of developing\, improving their corporate and personal brands\nManagers and team members in charge of managing the organization’s brand\nIndividuals wanting to make their personal brands have more impact\n\nWhat’s included? \n\nInstruction by Expert Facilitators\nInteractive\, focused discussions and role plays\nSpecialized manuals and course materials\nPersonalized certificates of completion\n\nOrganizations nominating more than 1 person\, attract a 20% discount. \nWe look forward to receiving your nominations for the training by the 10th of February\, 2017 at the latest. \nPlease send the name and designation of your staff to training@elevato.com.ng and cadeyemi@elevato.com or call Charity Adeyemi on +234.803.819.5909.
URL:https://elevato.com.ng/event/managing-executing-your-corporate-and-personal-brand/
LOCATION:The George Hotel\,  30 Lugard Avenue.\, Ikoyi\, Lagos\, Nigeria
CATEGORIES:Trainings
ATTACH;FMTTYPE=image/jpeg:https://elevato.com.ng/wp-content/uploads/2016/12/Brand-Your-People-For-Likeability.jpg
ORGANIZER;CN="Elevato & Associates":MAILTO:training@elevato.com.ng
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